Choose one thing, tell everyone!

Last month we started to look at how we could successfully work the doing more with less trend and avoid the impact of the almost inevitable budget ‘squeeze’.

In January our focus fell on the ‘small is beautiful’ approach and for February we have been thinking about how the ‘Let’s Tell The World’ approach can become both an instant hit and a timeless classic.

The ‘Let’s Tell The World’ Approach

Rather than target a small population with your learning & development activities, you could choose an area for development and give everyone in the organisation some exposure to it.

Rather than depth of understanding this is about breadth, it’s about your message ‘going viral’ in the business and your aim is likely to be universal adoption of an idea or concept, and a subsequent change in attitude or behaviour.

This approach challenges the organisation to have a really good grasp of ‘The Ground Truth’ – knowing what’s really going on in the business, even in the dustiest corners – and to identify one thing that could have a significant positive impact on the success of the organisation.

There are some immediate challenges to overcome:

1. Getting traction for something on this scale

2. Demonstrating relevance to everyone

3. Identifying just one thing to focus on

Finding and focusing on just one key improvement area and talking about that makes it easy for people to grasp, key messages are broadcast universally (and hopefully heard!), it’s BIG, it has impetus, it has traction and people feel part of something that is important to their on-going success.

Success isn’t guaranteed, particularly if the focus is too short and sharp. It can be seen as a flash in the pan with little substance, leaving people too little time to change and practice new ways of thinking and behaving.

If the message is too broad or has too many elements to it then the audience cannot interpret what’s happening around them and they are unsure about how to take the learning from their experiences or translate it into action.

With a big audience the message can be diluted and interpreted differently as it cascades through the structure of the organisation, so there’s a drift away from the original outcome that the business had in mind.

5 ways to maximise your Return On Investment with this approach……

  1. Choose your focus wisely! You get what you focus on so be sure to choose the thing that will make the difference you actually want. If you’ve not read / seen Freakonomics yet, now could be a good time to take a look!
  2. Create a buzz in the business by tailoring your approach to suit all your audiences. If it’s sexy enough people will want to be a part of the movement. 
  3. Be specific about what you want people to do with what you’re telling them. If you want them to spot learning and embed it back in the day job then you need to get them talking and let them decide how they will translate it into meaningful action.
  4. Link learning to organisational communication and highlight success stories from around the business. Talk often about what’s evolving and about successes and show them how they are creating the change.
  5. Adopt a little and often approach so people are reminded about what’s staying the same, what’s changing and how far they have come, and why it matters to them.

Sticky Thinking Top Secrets for Doing More With Less

Following on from our previous blog ……..

Number 4: What lurks at the back of your training cupboard?

If you want to get more from your training budget, take a leaf out of many a fashionista’s book and have a good root through your wardrobe – which in Learning & Development terms means digging out the training & development programmes from the past and looking for the past gems that are ready to be recycled.

What key messages have you delivered in the past that are relevant right now? What fantastic material can be dusted down, spruced up and put back into circulation with an up-to-date twist that makes it super relevant for 2013?

Working this way gives you a real opportunity to do more with what you already have.

Number 5: DIY Development

On a more personal level why not take advantage of the many and varied opportunities to grab a bit of web based inspiration and register for a free webinar? Easy to fit in and a great way of exploring a topic that is important to you.

Number 6: The Big Question…

“What’s the Ground Truth in your organisation? What are the things that are contributing to your success and what’s holding you back? Do you really know the truth?

We’ve shared some more of our ideas, but how are you going to do more with less during 2013? We’d love to hear your thoughts and we’ll be happy to share them too!

Get in touch at and tell us how you’ve been approaching the doing more with less trend in your organisation.

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Image Credit: Microsoft